THE STRATEGIC ROLE OF MODERN SPORTS MANAGEMENT AND MARKETING IN EXPANDING PRIVATE SECTOR PARTICIPATION IN THE SPORTS SERVICES MARKET. Interdisciplinary Applied Qualifications, [S. l.], v. 1, n. 3, p. 126–134, 2026. Disponível em: https://ipq-science.uz/index.php/ipq/article/view/63. Acesso em: 28 jul. 2026.